Commercializing technology

Eric Udd

doi:10.1117/12.2284058

30 August 2017 Commercializing technology

Eric Udd

Proceedings Volume 10318, Technologies for Intelligent Vehicle Highways; 1031803 (2017) https://doi.org/10.1117/12.2284058
Event: Tutorial Texts in Optical Engineering Series 1989, 1994, Bellingham, WA, United States

Abstract

Commercializing technology describes the process of developing commercial products based on state-of-the-art technology. Taking engineering technology from high-capital industries and applying it to commercial markets is a daunting task. This tutorial starts with a review of product development and marketing basics. Then, I describe the additional problems of commercializing technology. I will use the example of commercializing an automotive collision warning radar to illustrate the problems associated with taking military-type technology from the high-cost, low- production environment to a viable product for mass production. I describe how to get the most from limited assets, labor, and capital and what to expect when looking for financial assistance from the government, venture partners, and other companies.

Citation Download Citation

Eric Udd "Commercializing technology", Proc. SPIE 10318, Technologies for Intelligent Vehicle Highways, 1031803 (30 August 2017); https://doi.org/10.1117/12.2284058

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available