Paper
4 August 2022 Design of massive marketing data mining system based on WeChat
Author Affiliations +
Proceedings Volume 12306, Second International Conference on Digital Signal and Computer Communications (DSCC 2022); 1230617 (2022) https://doi.org/10.1117/12.2641278
Event: Second International Conference on Digital Signal and Computer Communications (DSCC 2022), 2022, Changchun, China
Abstract
With the development of big data, information collection and analysis play a decisive role in marketing decisions. The marketing decision system support factor is one of the most effective tools for mobile phone information and correct analysis of information. The use of these systems is widely, with the continuous development of business technology, marketing means and research, domestic research in this aspect, this paper discusses the mass of WeChat marketing data mining system design, introduces the marketing can only support system architecture and function, aims to improve the use of its process, speed up the progress of marketing data mining system design[1].
© (2022) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Duanyan Zhang "Design of massive marketing data mining system based on WeChat", Proc. SPIE 12306, Second International Conference on Digital Signal and Computer Communications (DSCC 2022), 1230617 (4 August 2022); https://doi.org/10.1117/12.2641278
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KEYWORDS
Data mining

Decision support systems

Data analysis

Databases

Data processing

Standards development

Analytical research

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