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22 December 1993 Consumer preference models: fuzzy theory approach
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Proceedings Volume 2061, Applications of Fuzzy Logic Technology; (1993)
Event: Optical Tools for Manufacturing and Advanced Automation, 1993, Boston, MA, United States
Consumer preference models are widely used in new product design, marketing management, pricing and market segmentation. The purpose of this article is to develop and test a fuzzy set preference model which can represent linguistic variables in individual-level models implemented in parallel with existing conjoint models. The potential improvements in market share prediction and predictive validity can substantially improve management decisions about what to make (product design), for whom to make it (market segmentation) and how much to make (market share prediction).
© (1993) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
I. Burhan Turksen and I. A. Wilson "Consumer preference models: fuzzy theory approach", Proc. SPIE 2061, Applications of Fuzzy Logic Technology, (22 December 1993);

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