Case-based synthesis in automatic advertising creation system

Yueting Zhuang; Yunhe Pan

doi:10.1117/12.217544

28 August 1995 Case-based synthesis in automatic advertising creation system

Yueting Zhuang, Yunhe Pan

Proceedings Volume 2620, International Conference on Intelligent Manufacturing; (1995) https://doi.org/10.1117/12.217544
Event: International Conference on Intelligent Manufacturing, 1995, Wuhan, China

Abstract

Advertising (ads) is an important design area. Though many interactive ad-design softwares have come into commercial use, none of them ever support the intelligent work -- automatic ad creation. The potential for this is enormous. This paper gives a description of our current work in research of an automatic advertising creation system (AACS). After careful analysis of the mental behavior of a human ad designer, we conclude that case-based approach is appropriate to its intelligent modeling. A model for AACS is given in the paper. A case in ads is described as two parts: the creation process and the configuration of the ads picture, with detailed data structures given in the paper. Along with the case representation, we put forward an algorithm. Some issues such as similarity measure computing, and case adaptation have also been discussed.

Citation Download Citation

Yueting Zhuang and Yunhe Pan "Case-based synthesis in automatic advertising creation system", Proc. SPIE 2620, International Conference on Intelligent Manufacturing, (28 August 1995); https://doi.org/10.1117/12.217544

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