Comparative analysis of public opinion research in the U.S. and Canada

Linda Setlakwe; Lisa A. DiNunzio

doi:10.1117/12.526796

3 June 2004 Comparative analysis of public opinion research in the U.S. and Canada

Linda Setlakwe, Lisa A. DiNunzio

Proceedings Volume 5310, Optical Security and Counterfeit Deterrence Techniques V; (2004) https://doi.org/10.1117/12.526796
Event: Electronic Imaging 2004, 2004, San Jose, California, United States

Abstract

Bank note producers are working to thwart the threat of counterfeit notes created using high resolution, digital image processing software and color output devices such as inkjet printers, color copiers, and scanners. Genuine notes must incorporate better overt and machine-readable security features that will reduce the chance of counterfeit notes being passed. Recently, Canada and the United States introduced newly designed bank notes that are intended to enable the general public to more easily distinguish genuine notes from counterfeits. The Bank of Canada (BoC) and the U.S. Department of Treasury’s Bureau of Engraving and Printing (BEP) have conducted similar market research projects to explore target audiences' perceptions and attitudes towards currency design and security features. This paper will present a comparative analysis of the two research projects, both of which were conducted using similar methodology. The results of these research studies assist in the selection of security features for future generations of bank notes.

Citation Download Citation

Linda Setlakwe and Lisa A. DiNunzio "Comparative analysis of public opinion research in the U.S. and Canada", Proc. SPIE 5310, Optical Security and Counterfeit Deterrence Techniques V, (3 June 2004); https://doi.org/10.1117/12.526796

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