Felisia Novita Sari or Novi is a person with high motivation to start up a company based on her own research. She wants her research can be used for all people in the world. She wants to help a problem of some people that find difficulties while using a system. She was doing a research that analyzes user’s eye movement and classifies it to novice and expert. She was using machine learning to apply this method. She uses eye tracking technology to generate the data. At the future, she wants to make this method can be used to all of the systems. So all of the systems can be good for both user’s categories.