The euro banknotes recently celebrated their 4th year anniversary (2002 − 2006)! DNB has monitored the Dutch public's acceptance of the euro banknotes through surveys in 2002, 2003 and 2005, contrasting its findings with those for the former guilder notes as well as the results of other recent consumer surveys conducted by the US Treasury (2002), Bank of Canada (2003) and several others. A unique time line is presented of the public's knowledge of security features in the Netherlands over the years 1983 − 2005.
No matter how sophisticated a banknotes' security features are, they are only effective if the public uses them. Surveys conducted by the De Nederlandsche Bank (the Dutch central bank, hereinafter: DNB) in the period 1989-1999 have shown that: the more people like a banknote, the more they know about it, including its security features; there is a positive correlation between the appreciation of a banknote (beautiful or ugly) and the knowledge of its security features, its picture and text elements; hardly anybody from the general public knows more than 4 security features by heart, which is why the number of security features for the public should be confined to a maximum of 4; the average number of security features known to a Dutchman was about 1.7 in 1999; over the years, the awareness of banknote security features gradually increased from 1.03 to 1983 to 1.7 in 1999, as a result of new banknote design and information campaigns. In 1999, DNB conducted its last opinion poll on NLG-notes. After the introduction of the euro banknotes on 1 January 2002, a new era of measurements will start. It is DNB's intention to apply the same method for the euro notes as it is used to for the NLG-notes, as this will permit: A comparison of the results of surveys on Dutch banknotes with those of surveys on the new euro notes (NLG) x (EUR); a comparison between the results of similar surveys conducted in other euro countries: (EUR1)x(EUR2). Furthermore, it will enable third parties to compare their banknote model XXX with the euro: (XXX)x(EUR). This article deals with the survey and the results regarding the NLG- notes and is, moreover, intended as an invitation to use the survey method described.
Since the introduction of a design methodology for Dutch banknotes, the quality of Dutch paper currency has improved in more than one way. The methodology is question provides for (i) a design policy, which helps fix clear objectives; (ii) design management, to ensure a smooth cooperation between the graphic designer, printer, papermaker an central bank, (iii) a program of requirements, a banknote development guideline for all parties involved. This systematic approach enables an objective selection of design proposals, including security features. Furthermore, the project manager obtains regular feedback from the public by conducting market surveys. Each new design of a Netherlands Guilder banknote issued by the Nederlandsche Bank of the past 50 years has been an improvement on its predecessor in terms of value recognition, security and durability.
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