CONFERENCE PROCEEDINGS
Advanced Search
Home > Proceedings > Volume 12779 > Article
Open Access Paper
11 September 2023 Analysis of cross-cultural communication strategy of film and television based on SWOT model analysis
Yonghui Wang
Author Affiliations +
Proceedings Volume 12779, Seventh International Conference on Mechatronics and Intelligent Robotics (ICMIR 2023); 127792N (2023) https://doi.org/10.1117/12.2689537
Event: Seventh International Conference on Mechatronics and Intelligent Robotics (ICMIR 2023), 2023, Kunming, China
Abstract
Cultural trade is one of the main activities of cross-cultural communication. With globalization, the proportion of cultural trade in international trade has gradually increased, which plays an important role in promoting national economic growth and enhancing cultural influence. Among all kinds of cultural media, film and television media have great international communication ability, and the visual images spread through film and television media are easy to be understood and accepted by people of different countries and cultures, with the widest audience and coverage. Based on SWOT analysis, this paper constructs an information processing model of cross-cultural communication of film and television culture in the context of new media and puts forward a prediction algorithm of social network information communication based on dynamic adaptive network. The results show that the prediction algorithm proposed in this paper performs well on both data sets, and the accuracy can reach 95.88%. Compared with other methods, its prediction accuracy is obviously improved. The proposed social network information dissemination prediction algorithm can more truly reflect the information dissemination law of social networks in reality, improve the efficiency of film and television cultural information processing, and can provide support for the study of cross-cultural communication strategies of film and television.
© (2023) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Citation Download Citation
Yonghui Wang "Analysis of cross-cultural communication strategy of film and television based on SWOT model analysis", Proc. SPIE 12779, Seventh International Conference on Mechatronics and Intelligent Robotics (ICMIR 2023), 127792N (11 September 2023); https://doi.org/10.1117/12.2689537
PROCEEDINGS
 8 PAGES
DOWNLOAD PAPER SAVE TO MY LIBRARY
GET CITATION
Advertisement
Advertisement
RIGHTS & PERMISSIONS
Get copyright permission  Get copyright permission on Copyright Marketplace
KEYWORDS
Televisions
Data modeling
Data processing
Social networks
Analytical research
Industry
Algorithm development
RELATED CONTENT
Subscribe to Digital Library
Receive Erratum Email Alert
Back to Top