Making sense of competitive intelligence with TIGER: an information visualization tool

Barbara E. Myers; Robert Flast; Anatole Gershman; Edward J. Gottsman

doi:10.1117/12.59662

1 June 1992 Making sense of competitive intelligence with TIGER: an information visualization tool

Barbara E. Myers, Robert Flast, Anatole Gershman, Edward J. Gottsman

Proceedings Volume 1668, Visual Data Interpretation; (1992) https://doi.org/10.1117/12.59662
Event: SPIE/IS&T 1992 Symposium on Electronic Imaging: Science and Technology, 1992, San Jose, CA, United States

Abstract

This paper describes a joint research project in data visualization between MetLife and the CSTAR group at Andersen Consulting. The goal of the project was to produce a tool for retrieval, display, and analyzing competitive information that would run on conventional PC platforms. As part of the visualization scheme, icon clusters provide a graphical representation of each case's salient features, while 1, 2, or 3 dimensional maps of clusters reveal relationships among the cases. A graphical query facility allows users to specify cluster maps dynamically. In addition, the tool supports an ever-present 'bird's-eye-view' of the information space being analyzed. The tool is particularly valuable for exploring patterns among stories grouped and viewed in the 2 and 3 dimensional views which would be difficult to discern from a hardcopy version.

Citation Download Citation

Barbara E. Myers, Robert Flast, Anatole Gershman, and Edward J. Gottsman "Making sense of competitive intelligence with TIGER: an information visualization tool", Proc. SPIE 1668, Visual Data Interpretation, (1 June 1992); https://doi.org/10.1117/12.59662

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