The scheme and research of TV series multidimensional comprehensive evaluation on cross-platform

Jianping Chai; Xuesong Bai; Hongjun Zhou; Fulian Yin

doi:10.1117/12.2261919

7 October 2016 The scheme and research of TV series multidimensional comprehensive evaluation on cross-platform

Jianping Chai, Xuesong Bai, Hongjun Zhou, Fulian Yin

Proceedings Volume 9902, Fourth International Conference on Wireless and Optical Communications; 99020L (2016) https://doi.org/10.1117/12.2261919
Event: Fourth International Conference on Wireless and Optical Communications, 2016, Beijing, China

Abstract

As for shortcomings of the comprehensive evaluation system on traditional TV programs such as single data source, ignorance of new media as well as the high time cost and difficulty of making surveys, a new evaluation of TV series is proposed in this paper, which has a perspective in cross-platform multidimensional evaluation after broadcasting. This scheme considers the data directly collected from cable television and the Internet as research objects. It’s based on TOPSIS principle, after preprocessing and calculation of the data, they become primary indicators that reflect different profiles of the viewing of TV series. Then after the process of reasonable empowerment and summation by the six methods(PCA, AHP, etc.), the primary indicators form the composite indices on different channels or websites. The scheme avoids the inefficiency and difficulty of survey and marking; At the same time, it not only reflects different dimensions of viewing, but also combines TV media and new media, completing the multidimensional comprehensive evaluation of TV series on cross-platform.

Citation Download Citation

Jianping Chai, Xuesong Bai, Hongjun Zhou, and Fulian Yin "The scheme and research of TV series multidimensional comprehensive evaluation on cross-platform", Proc. SPIE 9902, Fourth International Conference on Wireless and Optical Communications, 99020L (7 October 2016); https://doi.org/10.1117/12.2261919

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