An investigation into emotional engagement of holography for museum display

Zhan Xu; Shuo Wang; Danmei Sun; Guobin Xia

doi:10.1117/12.3024851

1 February 2024 An investigation into emotional engagement of holography for museum display

Zhan Xu, Shuo Wang, Danmei Sun, Guobin Xia

Proceedings Volume 13067, International Workshop on Holography and Related Technologies (IWH2022 & 2023); 1306704 (2024) https://doi.org/10.1117/12.3024851
Event: International Workshop on Holography and Related Technologies (IWH2022&2023), 2023, Fuzhou, China

Abstract

This study delves into the emotional engagement elicited by displaying holograms in museum settings, offering a comprehensive analysis of visitors’ emotional responses and the technological features that influence them. Utilising a qualitative approach complemented by a TF-IDF analysis, the research gathered data from diverse participants who experienced holographic exhibits. The study revealed a range of emotional responses, with ‘Curiosity’ and ‘Amazement’ being predominant, signifying the ability of the display of holograms to enhance visitor engagement and learning experiences significantly. Key technological aspects of holography, such as display method, colour, and three-dimensionality, were crucial in eliciting strong emotional responses and deepening understanding of the exhibit content. The study also highlighted the long-term impact of these experiences, suggesting that the display of holograms can leave a lasting impression and foster sustained interest in museum visits. This study enriches the field of museology by shedding light on the emotional dimensions of visitor interactions with holographic technology. The findings reveal the significant potential of holography to deepen visitor engagement, suggesting that, when effectively implemented, the display of holograms can significantly elevate the museum experience. This research highlights the importance of understanding and catering to visitors’ emotional and experiential needs in the evolving landscape of museum exhibit design.

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Zhan Xu, Shuo Wang, Danmei Sun, and Guobin Xia "An investigation into emotional engagement of holography for museum display", Proc. SPIE 13067, International Workshop on Holography and Related Technologies (IWH2022 & 2023), 1306704 (1 February 2024); https://doi.org/10.1117/12.3024851

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KEYWORDS

Holographic displays

Holography

Holograms

Visualization

Emotion

Design

Color

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