The advancement of digital technology in the modern era of globalization has a positive influence on the Indonesian economy, especially changes in payment methods. With the advancement of digital technology that is increasingly advanced, payment methods using cash, ATM cards, and transfers via ATMs are starting to switch to digital payment systems. Considering also that during the Covid 19 pandemic the government advised the public to reduce physical contact in order to inhibit the spread of Covid 19, this had an impact on changes in people’s behavior in making transactions. ShopeePay is an electronic wallet (E Wallet) that is often used by various groups in Indonesia because it is easy, safe and satisfying. Currently, this E Wallet is present in more than 500 cities and districts in Indonesia and will continue to expand its acceptance so that it can reach more users. The method used in this research is quantitative research methods with descriptive research type. The population used in this research is students who live in South Tangerang and use E Wallet with a sample size of 400 respondents. The analysis techniques that will be used are the classical assumption test and multiple regression analysis. Based on the results of research using descriptive analysis with the help of SPSS for Windows software, it shows that digital marketing, brand trust, have a significant simultaneous and partial influence on the decision to use E Wallet.
KEYWORDS: Manufacturing, Particle filters, System integration, Decision making, Control systems, Organization management, Industry, Human resources, Data processing, Analytical research
As an important resource for a company, an ERP system can consolidate company transactions and information into a common database, making information accessible to different departments, thereby improving the ability of management accountants to fulfill their duties of providing real-time data, especially data. operations that support management control and decision making. Operations that support management control and decision making. In Indonesia, ERP has been widely used in companies with a high level of sophistication. One of the industrial fields in Indonesia that is quite constantly practicing ERP is the manufacturing company. Because, manufacturing is a very complex factory compared to other factories. Therefore, the presence of ERP is able to support the increase in the usability and efficiency of a company. Most companies around the world have implemented ERP, but businesses do not really contribute from ERP systems. This research focuses on the use of ERP in logistics.
KEYWORDS: Analytical research, Mouth, Data processing, Web 2.0 technologies, Skin, Reliability, Raw materials, Data modeling, Surface conduction electron emitter displays, Statistical analysis
MSMEs going up class means that their business can grow and of course be accompanied by increased productivity. It's not enough that they also have to have increasing competitiveness so that they have the potential to reach higher levels. If initially it was only a micro business and then it grew into a small business, then it increased to a medium business and finally it could become a big business. This study aims to study the influence of company reputation and risk management on company value with creativity and innovation of interneming variables in companies belonging to small and medium enterprises (MSMEs) that have the potential to become international-scale companies, where the company is CV Gammara Jaya Mondial. The research method used is descriptive analytic survey method with the number of samples as company stakeholders as respondents. The measured characteristics of each respondent are entrepreneurial creativity, entrepreneurial innovation, and firm value. The type of data collected from primary data. The results of the study found that company reputation and risk management had a significant effect on firm value, creativity had a significant effect on firm value, innovation had a significant effect on firm value, creativity and innovation had a significant effect on firm value directly or indirectly, for that it is necessary to do further research based on more varied sampling and longer duration, so that generalizable results are obtained.
The number of brands and products competing in the market is growing in the current modern marketing period, giving consumers more options and alternative goods and services that can suit their needs, as well as the freedom to make their own decisions. Consumer decision-making is influenced by a variety of factors, which makes it particularly difficult to examine consumer purchasing behavior. Individual internal and external influences have an impact on purchasing decisions. Lifestyle, personality, and self-concept, motivation, perception, knowledge, and beliefs are examples of internal influences that affect an individual. Environmental variables and the marketing mix are examples of external influences. With 100 respondents as the research subject, this study used quantitative methodologies with the goal of conducting descriptive and causal research. The Likert scale with research data testing was the scale employed in this investigation. This test for validity and reliability is quantitative in nature. With a total of 100 respondents, sampling was carried out using the probability sampling method and the random sampling type. The method of data analysis performed is straightforward linear regression analysis straightforward linear regression analysis.
Access to the requested content is limited to institutions that have purchased or subscribe to SPIE eBooks.
You are receiving this notice because your organization may not have SPIE eBooks access.*
*Shibboleth/Open Athens users─please
sign in
to access your institution's subscriptions.
To obtain this item, you may purchase the complete book in print or electronic format on
SPIE.org.
INSTITUTIONAL Select your institution to access the SPIE Digital Library.
PERSONAL Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.